Johnny O’Connor Operator ·Fractional CMO
JOC · OB · 2026.05
Accepting
Operating Brief

Johnny O’Connor

Operator ·Fractional CMO

At small and mid-sized companies, you don’t need specialists. You need an operator who runs across functions.

I run point on the operating work at a closely-held company: ops, the team, reporting, vendors, marketing, and the site. All one job.

Record

Eat Clean Bro · Employee #1 · ~$200K to $20M+ ARR, bootstrapped without outside capital. Ran marketing, e-commerce, logistics, BD, brand, vendors, IT, and a team of five managers alongside the owners. Built and ran the lifecycle program to $9M in attributed annual revenue by 2022. Scaled online ordering 488% in 18 months during full-time tenure.

I Status Now I / IV

I’m an operator. Looking for the next big build at a founder-led company, recently acquired company, PE portco, or search-fund acquisition.

Available for
The right W2
Full-time role with a founder, PE sponsor, or board that wants the operator seat, not just marketing.
Building
AI & Automation
Built automation tools across sales pipeline, lifecycle, content workflows, and reporting. Recent case study: built an intelligent lead-decisioning and conversion system for cord blood banking workflows. Context-aware funnel placement (buyer stage, due-date urgency, competitor comparison), trust-gap analysis, rep briefing, AI-drafted follow-up, and compliance review.
Open to
Engagements
Fractional CMO. One or two seats at a time.
II Scope Layers II / IV

Six layers of work in a closely-held company. They connect more than they separate. Each one I either own, build, lead, or coordinate.

L1
Operations
ProcessVendorsQualityHandoffs
Own
L2
Team
HiringManagersCadenceHandoff
Lead
L3
Systems
StackITAutomationReporting
Build
L4
Marketing
BrandContentPaidSEO
Own
L5
Commerce
SiteFunnelConversionPricing
Own
L6
Lifecycle
EmailSMSCRMAttribution
Own
III Engagements How it works III / IV

The work is the seat, not the deck. Here’s how it actually runs.

  1. Read the business before touching marketing.
  2. Build reporting before adding people.
  3. Fix what’s not working before spending more.
  4. Work across marketing, ops, reporting, and the team. One engagement, not separate seats.
  5. Build production systems to carry the routine work.

Full-time operator role at the right business. Otherwise, one or two fractional seats at a time. First conversation is direct. A short call about the business and whether I can help. No deck, no kickoff theatrics.

Start the conversation
IV Selected Previous Work Operating & Contract IV / IV

Operating role at one. Contract engagements at the rest.

Operating
Eat Clean Bro
Contract
Interpublic Group
Contract
Meadowlands R&E
Contract
Enlighten Mobility
Contract
3Spine SEZC

// End of Brief